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ENVINSE Tech
website Case Study
Year:
2023
Technology:
Wordpress, Figma
Categories:
Web Design, UI/UX Design
Time
1 Month
Project Overview
Envinse is rebranding from IDN Tech, requiring a modern website to address navigation challenges, outdated visuals, and slow loading times. The goal is to create a user-friendly, visually appealing interface that aligns with the company’s new branding and objectives.
My Role
Technology Used
As a UI/UX designer, I was tasked with designing the ENVINSE Technologies website using WordPress to improve its visual appeal, navigation, and overall user experience.
- WordPress
- WordPress Plugins
- JavaScript, CSS, HTML5, Bootstrap
Goal
Envinse Technologies designed its website to enhance usability, navigation, performance, and modern visuals for an optimal user experience.
Problem Statement
The Envinse website aims to address challenges in usability, navigation, promotion, and user engagement to create a seamless and attractive user experience.
Design Process
User Research
To understand the target audience’s needs, behaviors, and preferences to create a user-centric website that enhances usability, navigation, and engagement while effectively promoting Envinse’s services.
Research Goals
- Identify pain points and challenges users face when interacting with similar websites.
- Understand user expectations for navigation, performance, and visual design.
- Explore user preferences for features and functionalities that promote engagement and retention.
- Gather insights into the target audience’s motivations and decision-making process.
Expected Outcomes
- A detailed understanding of user needs and expectations.
- Clear insights into design elements and features that enhance usability and engagement.
- Actionable recommendations to guide the website’s design for improved user satisfaction and retention.
Design & Technology
The customer preferred using WordPress, HTML, CSS, and JavaScript for this website due to its lack of backend server connections, absence of user registration requirements, ease of maintenance, and cost-effectiveness.
Added Features and Functionalities
Flipbook
Implemented Flipbook Plugin to showcase company brochures and documents in an interactive format.
Job Search
Integrated Job Search Plugin to facilitate easy job searching and application process for potential candidates.
Mega Menu
Integrated Job Search Plugin to facilitate easy job searching and application process for potential candidates.
Challenges and Solutions
Page Loading Issues
Optimized website performance by implementing caching and optimizing images to reduce page loading times.
Plugin Integration
Addressed compatibility issues and conflicts during plugin integration by thorough testing and troubleshooting.
Testing
Conducted thorough testing for functionality, responsiveness, and performance across devices and browsers. Used usability testing to gather user feedback on navigation and clarity. Deployed the website with optimized hosting and maintenance for seamless performance.
User testing unmoderated
Allowed participants to interact with the redesigned website independently and without direct supervision, enabling a larger number of participants to provide feedback at their convenience.
Results and Impact
- Enhanced User Experience: Improved navigation and responsiveness increased engagement and satisfaction across all devices.
- Modern Visual Appeal: Updated design and graphics established a professional and trustworthy brand image.
- Cost-Effective Solution: The use of WordPress, HTML, CSS, and JS ensured easy maintenance and reduced long-term costs.
Future Plans
Ongoing maintenance and updates to ensure the website remains optimized and aligned with evolving user needs and technology trends.
What Have I Learned
Through this project, I learned the importance of user-centric design, seamless feature integration, performance optimization, and the need for ongoing maintenance to keep the website aligned with evolving user needs and trends.