Available for new opportunities

Hello, my name is

Asanka Palle

Lead UI/UX Designer & Product Designer

I design e-commerce experiences that convert — including a +40% conversion lift at Custom Offsets and an AI system that finds and measures UX fixes across 11 brands.

+40%
Conversion lift
11
Brands supported
6+
Years in UI/UX
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Asanka Palle
Available Now
Work

End-to-end design — researched, crafted & shipped.

Selected case studies in UX, CRO, product design, and AI-assisted delivery.

Custom Offsets YMM
Mobile UX CRO 2025

Custom Offsets — YMM

+40% conversion lift

Mobile-first redesign of the Year/Make/Model landing page that drove a +40% conversion lift over 6 months at one of the USA's largest aftermarket automotive platforms.

View Case Study →
AI · CRO Internal Tool 2026

UX Intel — AI CRO Analysis System

90–115 analyst hours saved per month

An AI system (GA4 + Clarity + Claude) that finds, ranks, and measures conversion fixes across 11 e-commerce brands.

View Case Study →
Enthusiast Enterprises case study preview
UX Design Responsive Web 2025

Enthusiast Enterprises

9 divisions, one hub

Unified digital hub for a $1M+/day automotive e-commerce network spanning 9+ divisions — from zero to live.

View Case Study →
Wheaton Concours case study preview
Product Design Events 2026

Wheaton Concours

Designed & shipped solo in 2 weeks

Registration, sponsorship, and Stripe payment platform for a charity exotic car show — designed and shipped solo in two weeks.

View Case Study →
KeyChain Safety Alert App preview
Mobile App iOS Safety 2026

KeyChain — Safety Alert App

Design & PM concept

One-button iOS safety app concept with a Bluetooth keychain trigger. Full UX/UI design and project management through developer handoff.

View Case Study →
Process

My Design & Dev Flow with AI

A repeatable, AI-augmented process that takes projects from raw requirements to a fully functional, live-ready product — in a fraction of the traditional timeline.

1
Gather Requirements
Collect business goals, user needs, and technical constraints directly from stakeholders through structured discovery sessions.
📋 Stakeholder Interviews
2
Analyse with AI
Feed requirements into Gemini Pro or ChatGPT to surface patterns, flag ambiguities, and generate a structured design brief — reducing assumption-based decisions from day one.
🤖 Gemini Pro · ChatGPT
3
Define Target Audience & Personas
Run requirements through AI-generated persona frameworks to set clear user archetypes, goals, and pain points before a single screen is drawn.
👤 UX Pilot · ChatGPT
4
Generate Figma Wireframe Prompt
Use ChatGPT to produce a precise, structured wireframe prompt that captures layout logic, content hierarchy, and interaction patterns ready to guide design.
✏️ ChatGPT · Figma
5
Generate High-Fidelity Prototype
Upload wireframes and an instructions.md file to Claude — it generates a fully working, high-fidelity HTML/CSS/JS prototype in one pass.
⚡ Claude AI
6
Refine with Cursor AI
Apply manual and AI-assisted edits inside Cursor — tweaking components, fixing edge cases, and polishing interactions with precision and speed.
🖊️ Cursor AI
7
Push Prototype to Figma via MCP
Use the Figma MCP connection to push the working prototype directly into Figma — keeping design and code in perfect sync without manual re-creation.
🔗 Figma MCP · Claude AI
8
Cross-Team Review in Figma
Marketing, SEO, and Digital Marketing teams review design, UX flow, and functionality directly inside Figma — leaving structured comments without any extra tooling.
💬 Figma Comments · FigJam
9
Implement Feedback with Claude AI
Push Figma feedback back to Claude AI — changes are applied to the codebase intelligently, preserving existing structure while integrating every review comment.
🔄 Claude AI
10
Deliver Live-Ready Project
Hand off a fully functional, tested, and production-ready product — designed, coded, reviewed, and iterated without the usual handoff delays or miscommunication.
🚀 Live & Production-Ready

See it in practice: UX Intel replaces 90–115 hours of monthly analyst work. →

⚡
Faster Iteration
AI handles analysis, prompt generation, and code output — so design time is spent on judgment, not repetition.
🎯
Data-Driven Decisions
Every design choice is grounded in AI-analysed requirements and personas — reducing guesswork from the first pixel.
🤝
Seamless Collaboration
Figma MCP keeps design and code in sync. Teams review and comment in one place — no email chains, no lost feedback.
♻️
Fully Repeatable
The same process scales across any project type or team size — from solo freelance to enterprise product teams.

* I also use other AI tools throughout to generate style variants, copy, visual assets, and accessibility checks.

Skills & Experience

Design, build & ship — end to end.

Research
  • User Interviews
  • Usability Testing
  • Journey Mapping
  • Funnel Analytics
  • A/B Testing
Design
  • Design Systems
  • Interaction Design
  • Prototyping
  • Accessibility (WCAG 2.1 AA)
  • CRO
Build
  • HTML/CSS
  • JavaScript
  • React
  • WordPress
  • Python
  • SQL
Tools
Figma Figma AI FigJam Claude AI ChatGPT Gemini Cursor AI Miro UX Pilot G Suite Monday Clarity Adobe CC VS Code Asana
Career Timeline
💼
Lead UI/UX Designer Current
Enthusiast Enterprises, Inc. · Full-time
Feb 2025 – Present · Wisconsin, USA · Hybrid
Leading UX design at one of the USA's largest truck automotive companies. Driving cross-functional collaboration between design, engineering, and product to ship user-centred digital experiences at scale.
🔧
UX/UI Designer
SD Wheels (a division of Enthusiast Enterprises, Inc.)
Aug 2024 – Feb 2025 · Miami, FL · Remote
Redesigned user flows to optimise the purchasing system and improve conversion rates. Analysed usability issues, enhanced CRO strategies, created wireframes and high-fidelity prototypes, and used Google Analytics and Microsoft Clarity to inform data-driven design decisions.
🚀
UI/UX Designer (Contract)
Envinse (formerly IDN Technologies)
Jan 2022 – Jul 2024 · Houston, TX · Remote
Collaborated with software developers at a startup to craft intuitive, user-friendly designs — translating complex requirements into clear wireframes and interactive prototypes. Designed and shipped responsive web and mobile experiences, with front-end coding, design systems, and iterative user testing.
🌍
UX/UI Designer (Remote Contract)
Cliqe
Jul 2021 – Dec 2021 · Berlin, Germany · Remote
Redesigned the affiliate programme user flow and resolved responsive design issues. Conducted in-depth usability, accessibility, and responsiveness analysis to enhance the platform's overall experience.
🎓
UX Design Career Track (Training)
Springboard
Jan 2020 – Jun 2021 · Remote
350+ hours of hands-on UX training with 1:1 expert mentorship. Completed 4 in-depth portfolio projects covering information architecture, wireframing, prototyping, eCommerce UX, persuasive design, and data dashboards.
✏️
Freelance UI/UX Designer
Self-Employed
Jan 2019 – Apr 2020 · Remote
Licenses & Certifications 3 featured
Coursera
Google UX Design
Issued Mar 2022
Credential ID: 9B9MN47CEE2W
Show credential ↗
California Institute of the Arts
CalArts UI/UX Design Specialization
Issued Sep 2022
Credential ID: DX9K33H8M3GR
Show credential ↗
SkillUp
Generative AI: The Future of UX/UI Design
Issued Feb 2026
Credential ID: 0NH5BC9WEI7Y
Show credential ↗
View full profile on LinkedIn ↗
Get in Touch

Let's work together.

Whether you have a project in mind, want to collaborate, or just want to say hello — my inbox is always open.

📍
Location
Wisconsin, USA
✉️
💼
🟢
Availability
Available for new projects