Available for new opportunities
Hello, my name is
Asanka Palle
UI/UX Engineer & Product Designer
Transforming business ideas into user-centred, functional designs that drive engagement and support business growth — currently leading design at one of the USA's largest truck automotive companies.
10+
Years Experience in IT
50+
Last Year UI/UX Projects
4
Case Studies
6+
Years in UI/UX
50+
Last Year
Available Now
Work
End-to-end design — researched, crafted & shipped.
A selection of case studies covering UI/UX, product design, and full-stack delivery.
Enthusiast Enterprises
Unified digital hub for a $1M+/day automotive e-commerce network spanning 9+ divisions — from zero to live.
View Case Study →
WinchesterLK — Luxury Hotel
Full brand identity, UI/UX and WordPress development for a luxury boutique hotel in Nuwara Eliya, Sri Lanka. Zero to live in 1 month.
View Case Study →
KeyChain — Safety Alert App
Real shipped iOS emergency SMS alert app with Bluetooth keychain trigger. One button press sends GPS location and timestamp to all emergency contacts instantly.
View Case Study →
Custom Offsets — YMM
Mobile-first redesign of the Year/Make/Model landing page that drove a +40% conversion lift over 6 months at one of the USA's largest aftermarket automotive platforms.
View Case Study →
Process
My Design & Dev Flow with AI
A repeatable, AI-augmented process that takes projects from raw requirements to a fully functional, live-ready product — in a fraction of the traditional timeline.
1
Gather Requirements
Collect business goals, user needs, and technical constraints directly from stakeholders through structured discovery sessions.
📋 Stakeholder Interviews
2
Analyse with AI
Feed requirements into Gemini Pro or ChatGPT to surface patterns, flag ambiguities, and generate a structured design brief — reducing assumption-based decisions from day one.
🤖 Gemini Pro · ChatGPT
3
Define Target Audience & Personas
Run requirements through AI-generated persona frameworks to set clear user archetypes, goals, and pain points before a single screen is drawn.
👤 UX Pilot · ChatGPT
4
Generate Figma Wireframe Prompt
Use ChatGPT to produce a precise, structured wireframe prompt that captures layout logic, content hierarchy, and interaction patterns ready to guide design.
✏️ ChatGPT · Figma
5
Generate High-Fidelity Prototype
Upload wireframes and an
⚡ Claude AI
instructions.md file to Claude — it generates a fully working, high-fidelity HTML/CSS/JS prototype in one pass.6
Refine with Cursor AI
Apply manual and AI-assisted edits inside Cursor — tweaking components, fixing edge cases, and polishing interactions with precision and speed.
🖊️ Cursor AI
7
Push Prototype to Figma via MCP
Use the Figma MCP connection to push the working prototype directly into Figma — keeping design and code in perfect sync without manual re-creation.
🔗 Figma MCP · Claude AI
8
Cross-Team Review in Figma
Marketing, SEO, and Digital Marketing teams review design, UX flow, and functionality directly inside Figma — leaving structured comments without any extra tooling.
💬 Figma Comments · FigJam
9
Implement Feedback with Claude AI
Push Figma feedback back to Claude AI — changes are applied to the codebase intelligently, preserving existing structure while integrating every review comment.
🔄 Claude AI
10
Deliver Live-Ready Project
Hand off a fully functional, tested, and production-ready product — designed, coded, reviewed, and iterated without the usual handoff delays or miscommunication.
🚀 Live & Production-Ready
What used to take weeks of back-and-forth now ships in days — with higher fidelity, better alignment, and zero handoff friction.
Up to 70% Faster
AI handles analysis, prompt generation, and code output — so design time is spent on judgment, not repetition.
Data-Driven Decisions
Every design choice is grounded in AI-analysed requirements and personas — reducing guesswork from the first pixel.
Seamless Collaboration
Figma MCP keeps design and code in sync. Teams review and comment in one place — no email chains, no lost feedback.
Fully Repeatable
The same process scales across any project type or team size — from solo freelance to enterprise product teams.
* I also use other AI tools throughout to generate style variants, copy, visual assets, and accessibility checks.
Skills & Experience
Design, build & ship — end to end.
UX Design
Wireframing & Prototyping97%
User Research93%
Interaction Design95%
Design Systems92%
Accessibility Design91%
AI in UI/UX Design95%
Development
HTML / CSS95%
JavaScript80%
WordPress93%
Angular / React78%
Tools
Figma
Figma AI
FigJam
Claude AI
ChatGPT
Gemini
Cursor AI
Miro
UX Pilot
G Suite
Monday
Clarity
Adobe XD
Adobe CC
VS Code
Asana
Career Timeline
💼
Lead UI/UX Designer/Developer
Current
Enthusiast Enterprises, Inc. · Full-time
Feb 2025 – Present · Wisconsin, USA · Hybrid
Leading UX design at one of the USA's largest truck automotive companies. Driving cross-functional collaboration between design, engineering, and product to ship user-centred digital experiences at scale.
🔧
UX/UI Designer
Enthusiast Enterprises, Inc. · Contract
Aug 2024 – Feb 2025 · 7 mos · Miami, FL · Remote
Redesigned user flows to optimise the purchasing system and improve conversion rates. Analysed usability issues, enhanced CRO strategies, created wireframes and high-fidelity prototypes, and used Google Analytics and Microsoft Clarity to inform data-driven design decisions.
🚀
UI/UX Designer
Envinse · Contract
May 2024 – Dec 2024 · 8 mos · Houston, TX · Remote
Collaborated with software developers at a startup to craft intuitive, user-friendly designs — translating complex requirements into clear wireframes and interactive prototypes ready for production.
🏢
UX/UI Designer
Envinse (prev. IDN Technologies) · Part-time
Jan 2022 – Apr 2024 · 2 yrs 4 mos · Remote
Designed and shipped responsive web and mobile experiences. Strengthened expertise in front-end coding, design systems, and iterative user testing across a growing product suite.
🌍
UX/UI Designer
cliqe (Stylink) · Contract
Jul 2021 – Dec 2021 · 6 mos · Berlin, Germany · Remote
Redesigned the affiliate programme user flow and resolved responsive design issues. Conducted in-depth usability, accessibility, and responsiveness analysis to enhance the platform's overall experience.
🎓
UX Designer
Springboard · Full-time
Jan 2020 – Jun 2021 · 1 yr 6 mos · Remote
350+ hours of hands-on UX training with 1:1 expert mentorship. Completed 4 in-depth portfolio projects covering information architecture, wireframing, prototyping, eCommerce UX, persuasive design, and data dashboards.
Licenses & Certifications
11 credentials
California Institute of the Arts
UI / UX Design Specialization
Credential ID: DX9K33H8M3GR
Show credential ↗
IBM
Introduction to Web Development with HTML, CSS, JavaScript
Credential ID: NGVVBZP359DR
Show credential ↗
Get in Touch
Let's work together.
Whether you have a project in mind, want to collaborate, or just want to say hello — my inbox is always open.
Location
Wisconsin, USA
LinkedIn
Availability
Available for new projects