Asanka Palle
Lead UI/UX Designer | UX Researcher | Product Designer
Professional Summary
Results-driven Lead UI/UX Designer with 5+ years of experience designing intuitive digital products across startups and enterprise environments. Combines human-centered design methodology with AI-augmented workflows to accelerate ideation, personalize user experiences, and improve conversion outcomes. Proven track record of redesigning complex user flows, conducting mixed-methods research, and collaborating cross-functionally with engineering and product teams. Unique background in counseling and education brings deep empathy and inclusive design thinking to every project.
Core Competencies
UX Research & StrategyUsability Testing · Journey Mapping · User Interviews · Heuristic Evaluation · A/B Testing
AI-Augmented DesignAI UX/UI Workflows · Generative AI Prototyping · Prompt-Driven Ideation · AI-Assisted Research Synthesis
Product DesignWireframing · High-Fidelity Prototyping · Information Architecture · Design Systems · CRO Optimization
ToolsFigma · Adobe XD · Sketch · InVision · Miro · Adobe Photoshop · HTML · CSS
Analytics & DataGoogle Analytics · Microsoft Clarity · Heatmaps · Funnel Analysis · Behavioral Data Interpretation
Collaboration & ProcessAgile/Scrum · Cross-Functional Teams · Design Critique · Stakeholder Presentation · Accessibility (WCAG)
Professional Experience
Enthusiast Enterprises, Inc.
- Lead end-to-end UX strategy and design execution across the full product suite, owning the design system and component library.
- Introduced AI-assisted design workflows (Figma AI, prompt-based ideation) reducing prototype iteration cycles by ~30%.
- Mentor junior designers and establish UX standards, documentation practices, and design review cadences.
- Partner with engineering leads to align design handoffs, ensuring pixel-accurate, production-ready deliverables.
SD Wheels (a division of Enthusiast Enterprises, Inc.)
- Redesigned core purchasing user flows, directly contributing to measurable improvements in conversion rate optimization (CRO).
- Conducted behavioral analytics using Google Analytics and Microsoft Clarity (heatmaps, session recordings) to identify and resolve friction points.
- Delivered wireframes, interactive prototypes, and high-fidelity designs grounded in user research and usability testing findings.
- Collaborated with stakeholders to translate ambiguous business requirements into clear, actionable UX solutions.
Envinse (formerly IDN Technologies)
- Served as the primary designer at a B2B SaaS startup, translating complex technical requirements into clean, scalable UI components.
- Built and maintained a design system in Figma, enabling consistent screen production and faster developer handoffs.
- Facilitated design strategy discussions and incorporated user feedback loops into an iterative product development cycle.
- Applied AI-powered research synthesis tools to accelerate insight generation from user interview data.
Cliqe
- Conducted accessibility and responsiveness audits of existing web product, resolving critical usability issues across device breakpoints.
- Redesigned the affiliate program user flow, improving responsive behavior and streamlining the end-to-end affiliate onboarding experience.
Fiverr (Freelance)
- Delivered 50+ UI/UX and graphic design projects including web layouts, branding assets, and marketing materials for diverse clients.
- Built strong client communication and rapid iteration skills in a fast-paced, feedback-driven environment.
Education
B.A.S. in Data Science — St. Petersburg College
Mar 2025 – Aug 2026 (Expected)
A.A. in Information Technology — St. Petersburg College
Nov 2023 – Jan 2025
Bachelor of Arts — University of Sri Lanka
2010 – 2014
B.I.T. (Bachelor of Information Technology) — University of Colombo
2014 – 2017
Certifications & Specialized Training
Google UX Design Professional Certificate
Springboard UX Design Career Track (350+ hrs)
UI/UX Design Specialization — California Institute of the Arts
Generative AI: The Future of UX/UI Design
Learning Design Research
Google IT Support Specialization
Keywords
User ResearchFigmaDesign SystemsPrototypingUsability TestingAI UXCROInformation ArchitectureWireframingAccessibilityAgileCross-functional CollaborationGoogle AnalyticsHuman-Centered DesignInteraction DesignJourney MappingB2B SaaSProduct Design